PPC works for B2B beyond the shadow of any doubt Speaking from personal experience, PPC works for B2B. Pay per click advertising (PPC) has generated significant ROI for me with software sales, professional service sales, and technology enabled services sales. As outlined in the recent B2B Lead Gen article, there is much more to a […]
Quick guide: How to use Google Analytics to differentiate mobile traffic from desktop traffic on your website Google Analytics is the number one choice in web analytics tools with more than 28,000,000 installs* world wide. This quick guide will show you one of the core use cases of the tool which is the ability to
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Ungated Assets #1 – Google Ads CTR: Mobile vs Desktop Ungated Assets is an ongoing series that breaks down a compelling B2B marketing stat that’s been collected, validated, and made available to the internet at no charge. The average click through rate (CTR) for a Google search ad on mobile is 4.1%. That’s about a
Ungated Assets #1 – Google Ads CTR: Mobile vs Desktop Read More »
B2B Lead Generation is measurable, revenue focused marketing B2B lead generation is the process of using marketing technology and tactics to identify and qualify new sales opportunities. In a world where almost everything is quantifiable but not everything is worth tracking, B2B lead generation is a strictly outcomes focused discipline that should focus on three
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Align efforts and outcomes with the B2B PPC Agency you hire for the best possible ROI. Organizations outsource their PPC campaigning to an agency because they don’t have the in-house expertise needed to successfully launch and manage pay per click efforts on Google Ads, Facebook Ads, and other similar platforms. It’s logical, right? “If we
How to Ensure Alignment Between a B2B PPC Agency and You Read More »
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. Here’s what you can do about it. The reaction to Google’s September 2021 announcement that expanded text ads are being deprecated in summer 2022 has been generally negative. PPC and marketing pros around the world collectively groaned that even
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Julia Burova at Wincher’s SEO Blog recently featured my responses to how I use rank tracking to boost organic traffic. My responses are below but be sure to check out the full article. As Wincher is a keyword rank tracker, we often get customers asking us how to use SEO rank tracking data in the
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Order of operations and solving for x make Salesforce CRM data load simple Algebra is most peoples first math with letters and is all about about solving for x. 2(x)=32 x=16 here, easy enough. When problems become more complex or include multiple variables, though, the amount your known values have to shuffle increases and the
Real World Algebra: Data Management Read More »
Advertising-lite features like Facebook / Instagram’s Boost Post removes a digital advertising knowledge barrier from the platform’s revenue generation pathway. Does boosting posts expand your reach? Yes. Will it get your page more likes? Sure. But it represents the absolute lowest threshold to advertising. The tools built into the Boost Post feature are necessarily less
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Adding Google Analytics tracking to your website is a free, easy addition that can help you grow your revenue There are 2 main reasons to add the Google Analytics tracking script to your website: Understand how your traffic uses your site Build audiences for use with Google Ads remarketing campaigns Straightforward enough but the devil
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