Sunset Marketing Works Blog
Read the latest content, news, and pro tips.
How to Handle Google’s Sunsetting of Expanded Text Ads
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. Here’s what you can do about it. The reaction to Google’s September 2021 announcement
Case Study: Medical Software Company Increases Sales and Reduces Cost
Medical Software Company Increases Sales and Reduces Cost Sunset Marketing Works Case Study Sunset Marketing Works PPC + SEO Strategy Increased Sales 55% for TX-Based Aprima Medical Software In the
Email Marketing Ain’t Dead
Email marketing continues to drive results across Sunset Marketing Works verticals. If you’re not seeing results, you’re messaging just isn’t that interesting. The truth can hurt but that doesn’t make
Wincher SEO Blog Feature: How to Boost Organic Traffic with Rank Tracking
Julia Burova at Wincher’s SEO Blog recently featured my responses to how I use rank tracking to boost organic traffic. My responses are below but be sure to check out
Post Quarantine, Back to Work Marketing Checklist
Communicate your business’ reopening plan to customers and prospects with this easy to do, back to work marketing checklist. Despite relatively high optimism about a return to normalcy, US consumers
Thoughts on B2B Marketing Spend Through the Coronavirus Pandemic
“Full Steam Ahead” Probably Isn’t the Answer How many B2B emails have you gotten over the last month that either start or end with “companies who to continue to spend