Setting up Google Ads for SMBs starts with a key technical consideration. SMBs know that advertising online with Google Ads, Facebook Ads, and more is a great way to connect with their target audience, drive more opportunities, and grow their revenue. Small and midsize businesses don’t always have the expertise or knowledge base to properly …
Getting Started with Google Ads for Small and Midsize Businesses Read More »
Setting a PPC budget for your B2B organization is the first step in a successful advertising. Knowing how much of your marketing budget to spend on PPC advertising (with Google Ads, Bing Ads, etc.) is pretty much an exact science. I’m hedging with “pretty much” because the ad platforms operate as an auction and not …
Ungated Assets #3 – B2B Time Spent with Suppliers During Sales Cycle Ungated Assets is an ongoing series that breaks down a compelling B2B marketing stat that’s been collected, validated, and made available to the internet at no charge. Buyers are spending only 17% of their time* meeting with suppliers during B2B sales cycles. The …
Ungated Assets #3 – B2B Time Spent with Suppliers During Sales Cycle Read More »
With the release of “Your guide to search ads automation” Google Ads continues march towards fully automated accounts. Google Ads recently released materials titled “Your guide to search ads automation” with the goal of helping users get more results for less effort. This has been a recurring theme with Google over the last year and …
Ungated Assets #2 – All Time Google Ads Spend Ungated Assets is an ongoing series that breaks down a compelling B2B marketing stat that’s been collected, validated, and made available to the internet at no charge. Advertisers have increased their investment in Google advertising every year since the 2007 launch of AdWords to a staggering …
PPC works for B2B beyond the shadow of any doubt Speaking from personal experience, PPC works for B2B. Pay per click advertising (PPC) has generated significant ROI for me with software sales, professional service sales, and technology enabled services sales. As outlined in the recent B2B Lead Gen article, there is much more to a …
Align efforts and outcomes with the B2B PPC Agency you hire for the best possible ROI. Organizations outsource their PPC campaigning to an agency because they don’t have the in-house expertise needed to successfully launch and manage pay per click efforts on Google Ads, Facebook Ads, and other similar platforms. It’s logical, right? “If we …
How to Ensure Alignment Between a B2B PPC Agency and You Read More »
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. Here’s what you can do about it. The reaction to Google’s September 2021 announcement that expanded text ads are being deprecated in summer 2022 has been generally negative. PPC and marketing pros around the world collectively groaned that even …
How to Handle Google’s Sunsetting of Expanded Text Ads Read More »
Advertising-lite features like Facebook / Instagram’s Boost Post removes a digital advertising knowledge barrier from the platform’s revenue generation pathway. Does boosting posts expand your reach? Yes. Will it get your page more likes? Sure. But it represents the absolute lowest threshold to advertising. The tools built into the Boost Post feature are necessarily less …
