Align efforts and outcomes with the B2B PPC Agency you hire for the best possible ROI. Organizations outsource their PPC campaigning to an agency because they don’t have the in-house expertise needed to successfully launch and manage pay per click efforts on Google Ads, Facebook Ads, and other similar platforms. It’s logical, right? “If we …
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Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. Here’s what you can do about it. The reaction to Google’s September 2021 announcement that expanded text ads are being deprecated in summer 2022 has been generally negative. PPC and marketing pros around the world collectively groaned that even …
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Advertising-lite features like Facebook / Instagram’s Boost Post removes a digital advertising knowledge barrier from the platform’s revenue generation pathway. Does boosting posts expand your reach? Yes. Will it get your page more likes? Sure. But it represents the absolute lowest threshold to advertising. The tools built into the Boost Post feature are necessarily less …
