Marketing

Post Quarantine, Back to Work Marketing Checklist

Communicate your business’ reopening plan to customers and prospects with this easy to do, back to work marketing checklist. Despite relatively high optimism about a return to normalcy, US consumers expect spending to decrease across nearly all categories except groceries, snacks, household supplies, and at-home entertainment as illustrated below by the chart from McKinsey. Pair …

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Thoughts on B2B Marketing Spend through the Coronavirus Pandemic.

Thoughts on B2B Marketing Spend Through the Coronavirus Pandemic

“Full Steam Ahead” Probably Isn’t the Answer How many B2B emails have you gotten over the last month that either start or end with “companies who to continue to spend on marketing through the pandemic are better positioned for success” or something to that effect?  Companies are sending emails like this because they are obviously …

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CCPA

CCPA: A Hot Take

Ignorance of the way technology works, like ignorance of the law, shouldn’t remove personal responsibility from the equation. Views expressed here are exclusively my own and compliance with applicable laws is taken seriously. With the disclaimer out of the way let’s have some fun at the California Consumer Privacy Act’s (CCPA) expense. Set to go …

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