Marketing

How to Use Google Analytics to Measure Mobile Traffic on Your Website

How to Use Google Analytics to Measure Mobile Traffic on Your Website

Quick guide: How to use Google Analytics to differentiate mobile traffic from desktop traffic on your website Google Analytics is the number one choice in web analytics tools with more than 28,000,000 installs* world wide.  This quick guide will show you one of the core use cases of the tool which is the ability to …

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How to Handle Google’s Sunsetting of Expanded Text Ads

Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.  Here’s what you can do about it. The reaction to Google’s September 2021 announcement that expanded text ads are being deprecated in summer 2022 has been generally negative.  PPC and marketing pros around the world collectively groaned that even …

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