PPC

How to Handle Google’s Sunsetting of Expanded Text Ads

Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.  Here’s what you can do about it. The reaction to Google’s September 2021 announcement that expanded text ads are being deprecated in summer 2022 has been generally negative.  PPC and marketing pros around the world collectively groaned that even …

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Boost Post

Think Twice Before Clicking Boost Post

Advertising-lite features like Facebook / Instagram’s Boost Post removes a digital advertising knowledge barrier from the platform’s revenue generation pathway. Does boosting posts expand your reach?  Yes.  Will it get your page more likes? Sure.  But it represents the absolute lowest threshold to advertising.  The tools built into the Boost Post feature are necessarily less …

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