The Ungated Assets Show – Episode #4
In this week’s episode of The Ungated Assets Show, we’re looking at long-tail keywords, the distribution of search volume, and what you can do about it.
The Ungated Assets Show – Episode #3
In this week’s episode of The Ungated Assets Show, we’re looking at “Cold Email Stats” from the Gong blog. The hand selected stats include:
The Ungated Assets Show – Episode #2
In this week’s episode we’re looking at the implications of Apple’s Mail Privacy Protection on your email automations and playbooks.
The Ungated Assets Show – Episode #1
In this episode, we break down Search Engine Land’s “3 PPC marketing trends to keep a pulse on in 2023‘s” primary heading A slow economy and heightened focus on efficiency.
Time to Rethink your Email Playbooks
Apple’s “Mail Privacy Protection” is now widely adopted. The time is now to rethink your email playbooks. This past week I had the rare opportunity for face-to-face interaction with recipients of an ice cold email. We were together as the recipients, myself, and my team were onsite at an industry event for 2 days in …
Getting Started with Google Ads for Small and Midsize Businesses
Setting up Google Ads for SMBs starts with a key technical consideration. SMBs know that advertising online with Google Ads, Facebook Ads, and more is a great way to connect with their target audience, drive more opportunities, and grow their revenue. Small and midsize businesses don’t always have the expertise or knowledge base to properly …
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Ungated Assets #4 – How Video has Impacted Leads and Sales
Ungated Assets #4 – How Video has Impacted Leads and Sales Ungated Assets is an ongoing series that breaks down a compelling B2B marketing stat that’s been collected, validated, and made available to the internet at no charge. 86% of marketers have increased leads using video, 81% have increased sales*. For this weeks Ungated Assets, …
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How to Set a B2B PPC Budget
Setting a PPC budget for your B2B organization is the first step in a successful advertising. Knowing how much of your marketing budget to spend on PPC advertising (with Google Ads, Bing Ads, etc.) is pretty much an exact science. I’m hedging with “pretty much” because the ad platforms operate as an auction and not …
Ungated Assets #3 – B2B Time Spent with Suppliers During Sales Cycle
Ungated Assets #3 – B2B Time Spent with Suppliers During Sales Cycle Ungated Assets is an ongoing series that breaks down a compelling B2B marketing stat that’s been collected, validated, and made available to the internet at no charge. Buyers are spending only 17% of their time* meeting with suppliers during B2B sales cycles. The …
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Google Ads Continues March Towards Automation
With the release of “Your guide to search ads automation” Google Ads continues march towards fully automated accounts. Google Ads recently released materials titled “Your guide to search ads automation” with the goal of helping users get more results for less effort. This has been a recurring theme with Google over the last year and …