Erik

Erik is the founder of Sunset Marketing Works and personally ensures that SMW's solutions beat expectations.

How to Handle Google’s Sunsetting of Expanded Text Ads

Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.  Here’s what you can do about it. The reaction to Google’s September 2021 announcement that expanded text ads are being deprecated in summer 2022 has been generally negative.  PPC and marketing pros around the world collectively groaned that even …

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Medical Software Company Increases Sales and Reduces Cost

Case Study: Medical Software Company Increases Sales and Reduces Cost

Medical Software Company Increases Sales and Reduces Cost Sunset Marketing Works Case Study Sunset Marketing Works PPC + SEO Strategy Increased Sales 55% for TX-Based Aprima Medical Software In the highly competitive arena of electronic health record (EHR) sales, high quality leads and net new sales can be few and far between- especially when digital …

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Post Quarantine, Back to Work Marketing Checklist

Communicate your business’ reopening plan to customers and prospects with this easy to do, back to work marketing checklist. Despite relatively high optimism about a return to normalcy, US consumers expect spending to decrease across nearly all categories except groceries, snacks, household supplies, and at-home entertainment as illustrated below by the chart from McKinsey. Pair …

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Thoughts on B2B Marketing Spend through the Coronavirus Pandemic.

Thoughts on B2B Marketing Spend Through the Coronavirus Pandemic

“Full Steam Ahead” Probably Isn’t the Answer How many B2B emails have you gotten over the last month that either start or end with “companies who to continue to spend on marketing through the pandemic are better positioned for success” or something to that effect?  Companies are sending emails like this because they are obviously …

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Initiating the Buyer Journey at Form Fill

Field Report: The Cobbler’s Kids Have No Shoes

Companies in a surprising vertical are failing to start buyer email journeys upon web form submission. This small sample size study looks at how Salesforce partners fail to initiate the buyer journey and what’s at stake. If your business sold sold CRM setup and marketing automation services to end-users of the largest CRM software in …

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Boost Post

Think Twice Before Clicking Boost Post

Advertising-lite features like Facebook / Instagram’s Boost Post removes a digital advertising knowledge barrier from the platform’s revenue generation pathway. Does boosting posts expand your reach?  Yes.  Will it get your page more likes? Sure.  But it represents the absolute lowest threshold to advertising.  The tools built into the Boost Post feature are necessarily less …

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