Erik

Owner/Operator of Sunset Marketing Works.

Getting Started with Google Ads for SMBs

Getting Started with Google Ads for Small and Midsize Businesses

Setting up Google Ads for SMBs starts with a key technical consideration. SMBs know that advertising online with Google Ads, Facebook Ads, and more is a great way to connect with their target audience, drive more opportunities, and grow their revenue.  Small and midsize businesses don’t always have the expertise or knowledge base to properly …

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Ungated Assets #4 - How Video has Impacted Leads and Sales

Ungated Assets #4 – How Video has Impacted Leads and Sales

Ungated Assets #4 – How Video has Impacted Leads and Sales Ungated Assets is an ongoing series that breaks down a compelling B2B marketing stat that’s been collected, validated, and made available to the internet at no charge. 86% of marketers have increased leads using video, 81% have increased sales*.  For this weeks Ungated Assets, …

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B2B Time Spent with Suppliers During Sales Cycle

Ungated Assets #3 – B2B Time Spent with Suppliers During Sales Cycle

Ungated Assets #3 – B2B Time Spent with Suppliers During Sales Cycle Ungated Assets is an ongoing series that breaks down a compelling B2B marketing stat that’s been collected, validated, and made available to the internet at no charge. Buyers are spending only 17% of their time* meeting with suppliers during B2B sales cycles. The …

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Ungated Assets #2 - All Time Google Ads Spend

Ungated Assets #2 – All Time Google Ads Spend

Ungated Assets #2 – All Time Google Ads Spend Ungated Assets is an ongoing series that breaks down a compelling B2B marketing stat that’s been collected, validated, and made available to the internet at no charge. Advertisers have increased their investment in Google advertising every year since the 2007 launch of AdWords to a staggering …

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PPC Works for B2B

PPC Works for B2B

PPC works for B2B beyond the shadow of any doubt Speaking from personal experience, PPC works for B2B.  Pay per click advertising (PPC) has generated significant ROI for me with software sales, professional service sales, and technology enabled services sales. As outlined in the recent B2B Lead Gen article, there is much more to a …

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How to Use Google Analytics to Measure Mobile Traffic on Your Website

How to Use Google Analytics to Measure Mobile Traffic on Your Website

Quick guide: How to use Google Analytics to differentiate mobile traffic from desktop traffic on your website Google Analytics is the number one choice in web analytics tools with more than 28,000,000 installs* world wide.  This quick guide will show you one of the core use cases of the tool which is the ability to …

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