Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. Here’s what you can do about it. The reaction to Google’s September 2021 announcement that expanded text ads are being deprecated in summer 2022 has been generally negative. PPC and marketing pros around the world collectively groaned that even …
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Medical Software Company Increases Sales and Reduces Cost Sunset Marketing Works Case Study Sunset Marketing Works PPC + SEO Strategy Increased Sales 55% for TX-Based Aprima Medical Software In the highly competitive arena of electronic health record (EHR) sales, high quality leads and net new sales can be few and far between- especially when digital …
Case Study: Medical Software Company Increases Sales and Reduces Cost Read More »
Email marketing continues to drive results across Sunset Marketing Works verticals. If you’re not seeing results, you’re messaging just isn’t that interesting. The truth can hurt but that doesn’t make it any less of a fact. If you’re not getting results from your email marketing activities the issue can be in one, some, or all …
Julia Burova at Wincher’s SEO Blog recently featured my responses to how I use rank tracking to boost organic traffic. My responses are below but be sure to check out the full article. As Wincher is a keyword rank tracker, we often get customers asking us how to use SEO rank tracking data in the …
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Communicate your business’ reopening plan to customers and prospects with this easy to do, back to work marketing checklist. Despite relatively high optimism about a return to normalcy, US consumers expect spending to decrease across nearly all categories except groceries, snacks, household supplies, and at-home entertainment as illustrated below by the chart from McKinsey. Pair …
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“Full Steam Ahead” Probably Isn’t the Answer How many B2B emails have you gotten over the last month that either start or end with “companies who to continue to spend on marketing through the pandemic are better positioned for success” or something to that effect? Companies are sending emails like this because they are obviously …
Thoughts on B2B Marketing Spend Through the Coronavirus Pandemic Read More »
Companies in a surprising vertical are failing to start buyer email journeys upon web form submission. This small sample size study looks at how Salesforce partners fail to initiate the buyer journey and what’s at stake. If your business sold sold CRM setup and marketing automation services to end-users of the largest CRM software in …
Order of operations and solving for x make Salesforce CRM data load simple Algebra is most peoples first math with letters and is all about about solving for x. 2(x)=32 x=16 here, easy enough. When problems become more complex or include multiple variables, though, the amount your known values have to shuffle increases and the …
Advertising-lite features like Facebook / Instagram’s Boost Post removes a digital advertising knowledge barrier from the platform’s revenue generation pathway. Does boosting posts expand your reach? Yes. Will it get your page more likes? Sure. But it represents the absolute lowest threshold to advertising. The tools built into the Boost Post feature are necessarily less …
