About

About Erik Sunset and Sunset Marketing Works

Erik Sunset is a marketing and business development executive who delivers excellent revenue outcomes to B2B technology and professional service organizations.  

Over the course of his career, Erik has optimized existing sales and marketing frameworks as well as created them from scratch.

Erik Sunset

Career highlights include: 

  • 55% increase in sales at Aprima Medical Software, an EHR vendor.
  • 400% ROI on digital advertising with Medusind, a revenue cycle management technology and service supplier.
  • Led acquisition of software vendor Healthcare Data Solutions.

Erik’s revenue generation skill set is fueled by his experience across the full spectrum of sales and marketing disciplines.  He started his career as a quota beating sales exec, progressed to sales management, and has most recently served in executive marketing and business development roles.  Erik leverages his diverse skillset to optimize processes across the entirety of the sales cycle.

In addition to driving excellent sales and marketing results, Erik has been the catalyst and executor of several digital transformations.  As a Salesforce Sales Cloud administrator for the last decade, Erik has three successful organization-wide CRM implementations under his belt.  He has also implemented two separate instances of Salesforce Marketing Cloud.

Erik is also experienced with total P&L ownership and organizational leadership as the General Manager of Healthcare Data Solutions, a full service EHR software reseller. His tenure at HDS finished on a high note as he led the successful acquisition of the business in 2017.

Erik is based in Miami, FL and currently serves as the Chief Revenue Officer for DocBuddy, a mobile workflow solution for medical providers.  At DocBuddy, Erik launched and still hosts the company podcast, The DocBuddy Journal.  He holds a BS from The Florida State University in Marketing and Management.

Get in touch with Erik by using the Contact page.

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