CCPA: A Hot Take



Erik is the founder of Sunset Marketing Works and personally ensures that SMW's solutions beat expectations.

Ignorance of the way technology works, like ignorance of the law, shouldn’t remove personal responsibility from the equation.

Views expressed here are exclusively my own and compliance with applicable laws is taken seriously.

With the disclaimer out of the way let’s have some fun at the California Consumer Privacy Act’s (CCPA) expense.

Set to go into effect 1/1/20, CCPA applies to companies that collect personal data, do business in California, and/or meet one of the below criteria.

  • Have annual gross revenues in excess of $25 million
  • Buy or sell the personal information of 50,000 or more consumers or households, or
  • Earn more than half of their annual revenue from selling consumers’ personality information

The most concise source of info about the act is available on Wikipedia.

As the name of the law implies, CCPA is designed to help California residents know who is collecting data about them and opt out of the sale of that data without discrimination.

If you want anonymity online then YOU should do something about it

CCPA is a law that removes personal responsibility from the equation of internet use. If you want to be less identifiable online there are endless resources, browser options, and enough browser extensions for you to achieve your privacy goals- whether you’re a California citizen or not.

Laws like CCPA (don’t forget about GDPR, too) can provide a false sense of security that someone is handling your privacy for you. It bears repeating: if you want anonymity online then YOU should do something about it.

Tell me what you think about CCPA

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