Sunset Marketing Works Blog

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How To Ensure Alignment with a B2B PPC Agency

Align efforts and outcomes with the B2B PPC Agency you hire for the best possible ROI. Organizations outsource their PPC campaigning to an agency because they don’t have the in-house

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Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.  Here’s what you can do about it. The reaction to Google’s September 2021 announcement

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How to Use Rank Tracking Data

Julia Burova at Wincher’s SEO Blog recently featured my responses to how I use rank tracking to boost organic traffic. My responses are below but be sure to check out

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Salesforce Data Load and Algebra

Order of operations and solving for x make Salesforce CRM data load simple Algebra is most peoples first math with letters and is all about about solving for x. 2(x)=32

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Boost Post

Advertising-lite features like Facebook / Instagram’s Boost Post removes a digital advertising knowledge barrier from the platform’s revenue generation pathway. Does boosting posts expand your reach?  Yes.  Will it get

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Google Analytics

Adding Google Analytics tracking to your website is a free, easy addition that can help you grow your revenue There are 2 main reasons to add the Google Analytics tracking

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