Sunset Marketing Works Blog

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PPC Works for B2B

PPC works for B2B beyond the shadow of any doubt Speaking from personal experience, PPC works for B2B.  Pay per click advertising (PPC) has generated significant ROI for me with

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How to Use Google Analytics to Measure Mobile Traffic on Your Website

Quick guide: How to use Google Analytics to differentiate mobile traffic from desktop traffic on your website Google Analytics is the number one choice in web analytics tools with more

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Sunset Marketing Works Ungated Assets

Ungated Assets #1 – Google Ads CTR: Mobile vs Desktop Ungated Assets is an ongoing series that breaks down a compelling B2B marketing stat that’s been collected, validated, and made

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B2B Lead Generation The Basics

B2B Lead Generation is measurable, revenue focused marketing B2B lead generation is the process of using marketing technology and tactics to identify and qualify new sales opportunities. In a world

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How To Ensure Alignment with a B2B PPC Agency

Align efforts and outcomes with the B2B PPC Agency you hire for the best possible ROI. Organizations outsource their PPC campaigning to an agency because they don’t have the in-house

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Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.  Here’s what you can do about it. The reaction to Google’s September 2021 announcement

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