Erik Sunset is a life-long marketer based out of Miami, Florida.

From his early years spent discussing buyer demographics with his dad to pursuing the perfect customer journey today, sales and marketing is in his DNA.  So much so that he can't stop talking about it- hence the blog.

He has a decade of Health Information Technology (Health IT) sales, marketing, and management experience earned at national electronic health record (EHR) and revenue cycle management (RCM) solutions providers that serve in excess of 60,000 providers.

In addition, Erik managed and led the operations of an EHR sales channel partner that provided the full spectrum of EHR sales, service, and support to 500+ providers distributed across the US with a concentration in the Southeast.  He led this sales channel organization to multiple partner of the year awards for sales revenue and led the successful sale and acquisition of this channel partner to a national EHR vendor.

Alongside his Health IT career, Erik has enjoyed success pursuing passion projects that span the digital sales and advertising spectrum.

Erik is a proud graduate of Florida State University’s Professional Sales Program and holds degrees in Marketing and Management.


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Erik Sunset

The site's name, Sunset Marketing Works, gets its inspiration from from auto racing.  A "works" team is the official team of the factory producing the cars and denotes skin in the game.