How to Set a B2B PPC Budget

How to Set a B2B PPC Budget

Setting a PPC budget for your B2B organization is the first step in a successful advertising. Knowing how much of your marketing budget to spend on PPC advertising (with Google Ads, Bing Ads, etc.) is pretty much an exact science.  I’m hedging with “pretty much” because the ad platforms operate as an auction and not …

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